.png)
A 500 million impression campaign
Project results
500M impressions
20K downloads
Project overview
ROUTE, a prominent player in the post purchase technology sector, sought to strengthen its digital footprint and engage more effectively with its audience across various social platforms. The challenge was to establish a consistent and compelling brand voice, increase engagement, and leverage content to drive business growth and educate on its suite of products.
Project execution
To execute this global influencer and content campaign, we began by identifying and securing partnerships with key influencers who aligned with the brand’s message and target audience. We negotiated contracts to ensure mutually beneficial agreements and worked closely with each influencer to maintain brand authenticity. In addition, we partnered with leading DTC brands to enhance cross-promotional reach and maximize impact. We provided comprehensive support throughout the project, from meticulous planning and on-the-ground execution to orchestrating a seamless content rollout across channels. Our team also managed reporting and analytics, delivering insights on performance metrics to measure engagement, reach, and ROI.
Project Results
We executed a global influencer and content campaign that delivered powerful results, achieving over 500 million impressions and boosting social interactions by 300%. By collaborating with carefully selected influencers who resonated with the brand’s target audience, we generated authentic content that sparked widespread engagement across social platforms. This campaign not only amplified brand visibility but also drove significant user action, accruing over 20,000 app downloads within the campaign period.
.png)
